Business Strategy
Designing for Emotional Impact
Designing for emotional impact is an important part of creating user-centric interfaces. There are a wide array of emotions that users experience, all of which can be narrowed down to being either positive or negative. Human Computer Interaction (HCI) designers should be most concerned with emotions like satisfaction and frustration. The goal of designing user-centric…
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5 Top Reasons Why Social Media Optimization is So Effective
(4 minute read) Social Media Optimization is not just a buzz term going around. It is the least expensive and most effective way to maximize how you advertise your business in today’s landscape! Here are 5 Top Reasons Why Social Media Optimization is So Effective: 1) Increased brand recognition by increased visibility – Each…
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4 Strategic Approaches to Achieving a Competitive Advantage
WHY DO YOU STAND OUT? It’s not easy or natural to brag about yourself, but really…why are you better than the rest? What is your competitive advantage? If you can answer that question you are miles ahead of your competition. Having a competitive advantage comes down to how well you are able to differentiate your…
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Knowing the customer before you approach.
Knowing the customer before you approach. Doing some research on your target audience and learning about their wants and needs before approaching can prove to be extremely valuable. It is essential for any business to know their potential customers in order to be able to provide a product or service that truly solves a pain or a problem, and is…
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