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Frequently Asked Questions:
If you have customers of any kind, the answer is YES! Customers expect you to have a website and they want to learn about you when it is convenient for them. A website is an affordable and fundamental marketing tool that helps business owners interact with their key audience.
It's a 24/7 information guide and customer service representative. While your hard at work growing your business, even when you are sleeping, your website is always on and representing you to potential customers. You can even set up a shop on your website to sell products and collect payments.
DID YOU KNOW?
“70 percent of U.S. households now use the Internet when shopping locally for products and services.”
-Pew Research
Even if you don't own a business, domain names are online realestate. Purchasing YourName.com can be a great way to showcase your resume and show potential employers how you stand out in a digital world. Have a concept for a dream idea? Buy the domain name and throw up an interesting landing page, you never know who might want to buy it from you and make it real.
Positive emotions build brand loyalty. Emotions that a customer experiences in connection with your brand make the difference between whether they will buy or not, whether they will return or not, and whether they will refer friends to you or not.
WOW them so they keep coming back. From button placement, to font size and colors used, clever design and fine-tuning allow you to positively impress customers. It is simple psychology, if you do something and like it, you will want to do it again.
Smart, responsive design is a MUST. Check out this example of a website that does not respond to different screen sizes. In contrast, now check out this example of the same website that is responsive to different screen sizes. What was your user experience with each?
Anyone can create a Gmail address, and customers know this. A branded email address shows your customers that you are trustworthy. It also shows your customers that you have a website that they can visit to learn more about you.
At Sirois Designs our primary contact email is Hello@SiroisDesigns.com, don't you find that to be much more trustworthy than SiroisDesigns@gmail.com?
It is a requirement for a LinkedIn company page. Many online business and networking platforms require a branded company email address as proof of legitimacy.
Not necessarily. If you want to purchase your own domain name and manage your own hosting service there are many hosting services like Amazon Web Services, Flywheel Sites, GoDaddy, and Hostgator. Most plug-ins are updated on a monthly basis, but it is good to monitor them for major bugs. Search Engine Optimization is extremely important but is certainly something that you can learn to do very well on your own, the more time you put into it the more successful you will be.
The question is: time or money? The major disadvantage is learning to use the cpanel and understanding where things are and how to do what you need to do when issues arise. There is a lot to learn about SEO and things are constantly evolving. There is a learning curve and it takes time.
- If you want to become a web designer, you should invest time in learning the ins and outs of these things like I did.
- If you have no interest in becoming a web designer, don't waste your precious time.
We have priced our maintenance packages very reasonably because we understand how difficult it is to create a business on a bootstrapped budget. We believe that a professional website is not a luxury item that a business owner can live without. We are hear to make things easier for you to create a profitable busienss, not to drain your pockets.
Content marketing is an extremely cost-effective way to drive business. According to Content Marketing Institute, using blogs for content marketing costs 62% less than traditional marketing. And it drives traffic to that beautiful website we just built.
DID YOU KNOW?
"Blogs give websites 434% more indexed pages and 97% more indexed links".
Customers appreciate truly valuable content. If you give first and provide value, customers will appreciate you for that and show you by returning with friends. By providing continual value in a specific area, your customers will see you as an expert in your area and will continue to learn about your brand identity.
We’re here to help you capitalize! Social Media is constantly evolving as new niche channels are invented and adopted by the masses. As consumers we search for things and interact with others on social media, and we are much more likely to pay for products and services that our friends and families recommend. Ask about our Social Media Optimization packages, we can find the best fit for your brand and begin to grow your digital reach.
Increased brand recognition by increased visibility. Each social media channel in an opportunity to connect with a different archetype of customers.
More opportunities to convert viewers to customers. It's all about the funnel, if people are on social media channels, you want them to be able to find you.
Higher conversion rates. Social media platforms are a place where brands can act like real people do—people like doing business with other people, not with companies.
Decreased marketing costs. With social media channels, you can specifically target the customers who need you the most, and spend less money guessing.
Improved customer insights. Gain valuable information about what your customers are saying about you, what they are interested in, and how they behave.
Ask about our Social Media Optimization packages, let's do this!
Thanks for asking!
After serving 8 years in the Army as a medic and deploying to Iraq in 2004, I came home to begin my secondary education. I started with a base in psychology and human development at the University of Vermont, added registered nursing coursework from Excelsior College of Nursing and most recently graduated as the Valedictorian at Montreat College with a Bachelors Degree in Business Administration. I am currently pursuing a Master's Degree in Human Computer Interactions (User Experience/User Interaction Design). I live in Asheville North Carolina with my little buddy, a dog named Karma.
I’ve supplemented my formal secondary education with over 200 hours of continuing education and more than 100 certifications from Lynda.com, an online educational platform owned by LinkedIn; through video courses presented by industry experts. I have immersed myself in independent learning about responsive web design, graphic design, branding, color theory, typography, Adobe’s Creative Cloud applications, programming (including HTML, CSS, JavaScript and more), UX, and UI.
Knowing that didactic learning is enhanced by real-world experience, and having identified that my primary professional objective is to create and own a successful, web-based business (SiroisDesigns.com), I have added to my knowledge base by exploring entrepreneurship. In 2015, I co-founded a non-profit organization focused on helping veterans to reintegrate into their communities via nature and group activities, attended the Entrepreneurship Bootcamp for Veterans’ residency at the Louisiana State University School of Business, and created the Hartley Meinzer Gallery, which displays and promotes the contemporary artwork of the elderly man with whom I spend quality time. In 2016, I handed off leadership of my non-profit mission in order to partner with a fellow veteran to co-found TroopScore.com, an initiative to help veterans and their families better navigate VA healthcare and benefits through vet-to-vet reviews and community support. Teaching myself each necessary skill as I went along, I designed and built TroopScore.com’s extensive directory website and social media presence on a bootstrapped budget.
I love to work with clients to discover what is needed and to create the best solutions. My priorities are quality, user-centric design and respect to client deadlines and budget. I love to share my enthusiasm and passion for design, so let’s connect! I am your go-to guy to get things done and am ready to demonstrate how I can contribute to the continued success of your team. You can be certain I will provide calculated, creative, and logical solutions that optimize your organization’s success with solid determination to get the job done right.
Check out my Résumé and Portfolio to learn more.
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