Posts by Brandon
Designing for Emotional Impact
Designing for emotional impact is an important part of creating user-centric interfaces. There are a wide array of emotions that users experience, all of which can be narrowed down to being either positive or negative. Human Computer Interaction (HCI) designers should be most concerned with emotions like satisfaction and frustration. The goal of designing user-centric…
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Start-up To Do List
(10 minute read) Every start-up goes through similar steps to get going. Check out the “Start-up To Do List” that I created below. I understand the importance of building a clean, inviting, professional brand and digital presence that represents you and helps you communicate with your niche of clients. I also understand that doing this all…
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5 Top Reasons Why Social Media Optimization is So Effective
(4 minute read) Social Media Optimization is not just a buzz term going around. It is the least expensive and most effective way to maximize how you advertise your business in today’s landscape! Here are 5 Top Reasons Why Social Media Optimization is So Effective: 1) Increased brand recognition by increased visibility – Each…
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6 Key Steps to Creating a Basic Website
Let’s create a website! Step 1: Purchase a domain name and hosting. (1.5 – 2.0 hours) Set up username and password, FTP credentials, etc., and create a fresh WordPress install at the targeted domain name. Step 2: Choose a theme for your new website. (Time is up to you) There are lots of…
Read MoreKey Strengths and Values of Archetypes
Each archetype has their own unique, key strengths and values. EVERYPERSON Key Strengths: Building community, banding together, having a common touch. Values: Empathy, unity, camaraderie, fairness, dignity. LOVER Key Strengths: Connecting with/appreciating others, sharing passion/commitment, enhancing quality of life. Values: Appreciation, passion, commitment, connection, emotional intelligence. JESTER Key Strengths: Enjoying & experiencing the…
Read More12 Archetypes
People | Styles of Relating and Belonging EVERYPERSON Virtues demonstrated: Being an ordinary person, just like everybody else. Dark side: Scapegoating, going along to get along, vulnerability to faddishness. Organizationally: Treat everyone the same but no one very well, dress is often blue-collar. Strong belief in the importance of each individual. Not likely to single…
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4 Strategic Approaches to Achieving a Competitive Advantage
WHY DO YOU STAND OUT? It’s not easy or natural to brag about yourself, but really…why are you better than the rest? What is your competitive advantage? If you can answer that question you are miles ahead of your competition. Having a competitive advantage comes down to how well you are able to differentiate your…
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Knowing the customer before you approach.
Knowing the customer before you approach. Doing some research on your target audience and learning about their wants and needs before approaching can prove to be extremely valuable. It is essential for any business to know their potential customers in order to be able to provide a product or service that truly solves a pain or a problem, and is…
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