5 Top Reasons Why Social Media Optimization is So Effective
(4 minute read)
Social Media Optimization is not just a buzz term going around. It is the least expensive and most effective way to maximize how you advertise your business in today’s landscape! Here are 5 Top Reasons Why Social Media Optimization is So Effective:
1) Increased brand recognition by increased visibility – Each Social Media channel is an opportunity to connect with a different archetype of customers.
2) More opportunities to convert viewers to customers – It’s all about the funnel. If people are on Social Media channels, you want them to be able to find you.
3) Higher conversion rates – Social Media platforms are a place where brands can act like real people do. People like doing business with other people, not with companies.
4) Decreased marketing costs – With Social Media channels, you can specifically target the customers who need you the most. Which means you spend less time and money guessing.
5) Improved customer insights – Gain valuable information about what your customers are saying about you, what they are interested in, and how they behave.
When customers come check you out, it’s all about appearance and perceived value. Don’t make the mistake of scaring potential customers away with poor and unprofessional cover photos, an inattention for detail in the written content, or other common mistakes that small business owners make. A few of the things Sirois Designs can help you with on social media are:
Profile and cover photos – Creating company branded photos that are clear, impactful, and the exact size for each social media channel help to make a much better first impression.
Scheduling and editing – Gain back time. Scheduling posts for the future allows you to not have to remember to post them each day. Be perfect. We can help you edit your posts for spelling and grammar to make sure they are reflecting positively on you and your business before they go live to the world.
Promotion – Between Facebook and LinkedIn alone I have 35,000+ connections. When we are ready, I can blast your page out on my network to attract new potential clients for you. Always be networking and adding new connections. I can help you add users and followers, lots of them.
Photoshop and blog posts – If you like adding photos to posts we can help with editing and photoshop skills. If you write and publish blog posts we can even make specific featured images with article titles overlaid, which dramatically increases click rates.
Accuracy – Did you know that you can target specific archetypes of people and potential customers? This means that when your post reaches 10,000 people, those are 10,000 people who are much more likely to be interested in you and your business.
I’m here to help you capitalize! Social Media is constantly evolving as new niche channels are invented and adopted by the masses. As consumers we search for things and interact with others on social media, and we are much more likely to pay for products and services that our friends and families recommend.
Contact Sirois Designs today to discuss how we can effectively use Social Media Optimization to build brand equity and attract customers.